Sometimes, we can forget that real estate agents are people, too. While agents might appear to hold all of the power when it comes to the buying and selling of homes, they are often just messengers for larger powers. To handle their roles, real estate agents adopt certain techniques to get through the day-to-day tasks. Here are some of the secrets that they hold dear.
1. They Speak the Lingo
Selling homes is a skill; this skill is one that many people do not appreciate until they attempt to do it themselves. Being able to read people and speak the right lingo is necessary for a successful sale. For example, a real estate agent might opt to positively describe a small property as a charming property. Indeed, being able to verbally sell a property is the first step!
2. They Have a Number of Tricks
Many property sales have to do with setting the right scene. This is because making people feel comfortable in the potential space is one of the surest ways to get them to buy the home. Indeed, some real estate agents will do the following things to set the scene:
Arrive before viewers and ensure that all of the lights create the right ambiance
Set up snacks and drinks for viewers to enjoy while they roam
Play music to create an inviting space
Ensure that the guests can enter through the front door as if the home is already theirs
3. They Cannot Control Sellers
Many home buyers believe that real estate agents have a lot more hold over home sellers than they actually do. For example, you might have the impression that your real estate agent can sway sellers into accepting an offer. However, this is rarely the case. That is because a real estate agent is simply the middleman who brings the parties together. Thus, the final say lies with the owners; the agent is the messenger.
4. They Benefit Solely from Commissions
Few home sellers and buyers realize that most real estate agents make their money solely on commissions from sales. They do not receive monthly or hourly pay from the agency that they represent. That is why you should respect their time when you make appointments; they are probably doing the best that they can.
5. They Are Low-Key Psychologists
Real estate agents see it all. They are there for the peak and the pit of all the human emotions that come with buying and selling homes. Mediating people’s emotions requires a lot more work than you might expect. On top of this, agents also spend a significant amount of time in the personal spaces of these people. So, if a real estate agent seems a bit tired at the end of the day, now you know why.
These are but a few of the secrets that real estate agents carry with them. When you are in the process of your home buying or selling, keep in mind that they are only human. Understanding their perspectives can make your journey a little smoother.