The world has become a single interconnected organism, due to social media platforms and modern communication models. Using these platforms for effective marketing strategies has become a norm for almost all industries. The real estate sector is utilizing Facebook marketing to reach out to its audience.
Facebook Marketing and Its Target Audience
Facebook has a reach and user interaction processes that are unprecedented in modern communication history. Everyone, regardless of the age gap, has access to some kind of social media platform, as long as they are able to hold a gadget with internet access on it. Therefore, this level of communication has made marketing a very individualized outreach process. However, the advertisements must reach the intended audience or they will not garner the desired result. So, Facebook marketing is the perfect tool to reach specific audiences.
SEO vs. Facebook Marketing for Real Estate
All the traditional marketing strategies have undergone a complete overhaul, ever since social media outlets became a market space. Moreover, even Google-approved SEO-optimized marketing campaigns do not provide results as quickly as campaigns that are launched on Facebook provide results. According to many real estate investors, effective Facebook marketing ads result in potential customer interactions in less than 24 hours. In comparison, real estate SEO-optimized websites take a minimum of 3 to 6 months to get credible rankings, and only then can they generate a sizable consumer base.
Real Estate Retailing via Facebook Marketing
Facebook ads give the target audience an inside sneak peek into the real life of a real estate realtor. Thus, giving a personal touch gives the business personality and credibility. For example, regular posts via Facebook pages keep the audience engaged and informed. Real estate marketing can no longer rely on an advertisement featuring a pretty smiling face in front of a green garden. In fact, the most successful campaigns reach out to exclusive audiences to make sales happen. Facebook is the ideal tool to make this kind of communication possible and effective.