Real estate agents work on commission. To
make money, they need efficient means of finding leads, managing appointments,
and shepherding clients through the purchase process. Productivity is the key
to being profitable.
The Right Mindset
Professionals who succeed rely on a range of
skills. They are great at closing deals, but they are also knowledgeable about
their respective markets and adept at generating leads.
Each name, email address, and like is a
potential commission or referral. As such, lead generation is the most
profitable use of an agent’s time. Top producers eliminate distractions and
center on prospecting for an hour or two each day. Some buy additional time by
leveraging technology to handle their administrative tasks and marketing.
How Technology Can Help
When used correctly, technology can free
agents to focus on profitable activities, like pounding the pavement for new
clients. These days, site builders like WordPress make it easy to embed a
booking calendar on a contact page in a pre-written blog, social media posts
can be published according to a schedule, and a quality CRM can automatically
capture leads from listing sites, chats, and emails.
Unfortunately, these capabilities are not
always provided by brokerages. According to a recent study by NAR, the majority of respondents were not
completely satisfied with the technology provided by their broker. Some wanted
predictive analytics, while others wanted tools for CRM. 25% wanted transaction
A Profitable Partnership with Propy
There is a reason for the dissatisfaction.
Real estate transactions involve a pile of paperwork and require coordination
with other professionals. These factors can be a drain on productivity.
Propy addresses the issue with its Transaction Platform. This all-in-one solution enables clients to sign their
documents virtually using DocuSign technology. Records are then timestamped and
committed to the blockchain, where they are securely stored yet available to
all interested parties. The platform also offers smart contracts, which are
faster, more reliable, and less expensive than attorneys and banks.
Propy promises less time wasted on red tape
and extra time for networking, guest posting, and attending open houses. For
many agents, it may mean the difference between being profitable and just