Not known for a habit of investing, Millennials can be a tough lot to sell to when trying to unload your real estate investment funds. However, something that is challenging to do does not mean that it is impossible. There are a few useful tips that will help you get inside the heads of high-net-worth Millennials and attract them to your real estate funds.
Emphasize the Vast Benefits of Diversification
As they grew in the 2008 recession, Millennials are cautious investors. Before they invest, they may want to know the full risks and go for scenarios that will keep them safe from financial destruction. So, it will be good for you to emphasize the benefits of a diversified portfolio. You can highlight how a diversified portfolio will spread out the total investment over different assets to create a healthy mix of stable growth and high reward securities.
Show Millennials That They Can Customize
Millennials want things their way, and who can blame them? We live in an era of customization, and real estate investment funds should be no different. To cater to their desires, show Millennials that they can pick and choose the services that they want. Offer your full list of services, and let them decide what works best for their cases. This service level is the bare minimum that high-net-worth Millennials expect in today’s sales situations.
Introduce Millennials to the Future of Real Estate
To some Millennials, real estate might seem to be an old, stuffy, boring industry for investing. They might prefer trendy investments such as Tesla or Apple. However, in the modern real estate world, there is plenty of cause for excitement. Take Propy, for example. Its Transaction Management Platform is an all-in-one solution for transacting on real estate that uses the latest blockchain and groupware technologies. From the comfort of their homes, users can buy and sell properties around the world. The addition of smart contracts streamlines the purchase process for clients (even remote ones), eliminating the need for expensive escrow agencies and middlemen.
In an increasingly digital and global age, platforms like Propy are molding the future of real estate, and they will surely have an effect on the industry. So, tell this to your potential Millennial investor, and get them excited about benefitting from real estate.