For real estate brokerages, success lies in
the recruitment and retention of quality agents. These professionals convert
leads into clients, build the firm’s reputation, and identify opportunities for
growth. Competition for talent is intense, but there are ways to attract and
retain standout performers.
How to Recruit Great Agents
People are driven by more than money. Though
commission splits are important, top agents want a good office culture, too.
They prefer a collegial environment where they can learn from others’
experiences and swap trade secrets. This sort of atmosphere can be created
through thoughtful management and technology that enables teamwork.
Software that facilitates collaboration, or
groupware, is especially important to millennials, who value the freedom to
work from home, a coffee shop, or whichever place is most convenient for their
clients. It is wise to take their priorities seriously. The cohort already
accounts for nearly half of all
mortgages in the United States.
How to Retain Top Producers
Of course, attracting talent is just the
first step. It is equally important to retain good people. Losing an agent
means more than kissing their clients goodbye. It also entails recruiting and
training replacements, who may not measure up.
Fortunately, there are tried-and-true ways
of achieving loyalty. Effective managers offer ongoing training and education
opportunities, encourage veterans to mentor newbies, and endeavor, whenever
possible, to promote from within the firm. In addition, they know that the
right software, and a willingness to spend on upgrades, can be as key to
keeping agents as it was to attracting them in the first place.
Propy for Recruitment and Retention
Whether millennials, Xers, or boomers, real
estate professionals value groupware, a solid CRM, or any other tech that
simplifies business. For this reason, brokerages that hope to recruit and
retain top talent should have Propy on their radar.
Propy’s all-in-one Transaction Platform leverages blockchain technology to automate much of the purchase and sale process. By switching high-cost middlemen for blockchain-based smart contracts, the platform increases security and transparency while reducing costs and time to closing. Propy provides a better experience for agents and clients alike. In this way, it is one of the best recruitment and retention tools around.