Real estate companies are always looking for innovative ways to improve the consumer experience. Some believe that real estate relies on relationships and empathy. Robots might seem to be the opposite of these characteristics. However, the presence of robots in the real estate industry has been on the rise. Here are three things that you need to know about robots in real estate.
Robots for Your Website
Chatbots are robots with artificial intelligence. They are programmed to identify keywords. These bots exist on your website to assist online consumers with initial inquiries. However, they can also capture email addresses for your database. Chatbots pop up once a user enters your website and engages with the content, such as completing an inquiry request. These chatbots introduce themselves and offer to help the user with immediate answers and assistance. These robots are easy to build. Additionally, they provide you with real leads.
Real Estate Assistants
If you are overwhelmed with doing the little tasks that take up a lot of your time, then you might want to get a task bot. Task bots function as virtual assistants that can connect with data sources to take care of automated tasks. Moreover, you can program task bots to do things. These tasks range from comparing market analytics to sending out marketing materials to prospective buyers who show interest in specific real estate types.
These bots do everything that task bots do, but these bots use speech recognition to get their tasks done. Rather than texting or typing, you can simply try speaking. Some people can find these bots, such as Apple’s Siri or Amazon’s Alexa, to be easier to use. Some prototypes that are specifically for real estate are in development stages.
These robots might seem a little too complex or impersonal for real estate. However, used appropriately, they can improve your efficiency, productivity, and connections with more prospective consumers.