How a real estate agent earns trust with clients can be a key factor in the agent’s success. When building rapport with a client, there are a few things that you should avoid saying, if you want to ensure a happy relationship and successful business transaction.
‘We Can Definitely Get Your Asking Price for This Home’
While you might know your market like the back of your hand, you might be wise to consider that real estate is full of variables. Expectation management is a crucial part of being a seller’s agent, because there are so many factors that can affect the sale. Instead of committing to a price point, it might be better to offer clients a likely range. This will set them up with a more realistic expectation of the process.
‘You Can Reach Me Anytime’
Clients have to understand that real estate agents are people too. Life happens to everyone, and you will not be able to be at the beck and call of your clients 24/7. It is simply unrealistic to set that expectation. There is a reason that real estate agents work in a team environment. While customer service is essential, it is also crucial that agents maintain a healthy work-life balance. Utilizing your teammates can keep your clients happy.
‘You Will Be in Your House in X Weeks’
Certainly, managing expectations as a buyer’s agent will result in a much happier long-term relationship. Many factors can affect the process of buying a property, including inventory as well as your client’s personal preferences. In addition, the closing process can have surprising obstacles or delays. Even when these factors are out of your control, clients will rely on the expectations that you set for them.
Contrary to what some may believe, excellent customer service is not about giving the customer unrealistic expectations. Instead, providing realistic expectations of how the process will work can help a real estate agent establish long-term relationships.