Propy is a pioneer in the blockchain real estate space, aiming to make the whole real estate transaction process fast, easy and secure. Our solution provides to all participants a single platform which allows closing deals entirely online. We have developed three connected products Listing Platform, Transaction Platform and Blockchain Title Registry but also each of them can work independently.

Key responsibilities include:

  • Report to the Marketing Management (based in Sofia and Palo Alto, California) and playing a pivotal role in achieving the KPIs of the company.
  • Setting goals & KPIs regarding search marketing campaigns. Monitoring progress against KPIs and proposing all necessary actions to achieve goals.
  • Setting up Google Adwords, Adwords for Video (YouTube), Facebook Ads & Linkedin Ads campaigns.
  • Analyzing current keywords, researching and recommending new ones where applicable.
  • Analyzing our campaigns and landing pages vs the competition.
  • Using A/B split testing/tools and conversion optimization techniques.
  • Setting up custom reports in Google Analytics.
  • Setting up remarketing lists & conversion tracking.
  • Creating predefined or custom reports depending on stakeholder needs.
  • Staying up to date on the latest industry developments.

To be a successful candidate you should have:

  • Fluent English is a must.
  • At least 2 years prior experience in managing complex AdWords accounts.
  • Strong hands-on management of Google Adwords campaigns with a budget of at least $5.000/ month.
  • Proven results managing Google AdWords in both Search & Display Networks.
  • Hands-on experience with Google Analytics and especially with advanced features like Custom Reports, Advanced Segments, Analytics Remarketing, etc.
  • Working experience with Facebook Ads. Experience with other social ad platforms such as Linkedin Ads, Twitter Ads, Instagram will be considered a plus.
  • Very good working knowledge of MS-Excel. Understanding of statistics is a plus.
  • Google AdWords Fundamentals & Google Search certified individual.
  • Experience in Search Engine Optimization a definite plus.

Like the sound of it? Here’s what we offer in return:

  • A remuneration package that is based on the candidate’s motivation, skills, and experience.
  • Working in a transparent environment, which focuses on solving problems and getting things done.
  • Multinational experience.
  • Career growth opportunities & social benefits: health insurance, sport card.
  • Friendly co-workers to share lunch breaks and the occasional beer with.

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