{"id":10251,"date":"2021-04-15T11:29:55","date_gmt":"2021-04-15T18:29:55","guid":{"rendered":"https:\/\/propy.com\/browse\/blog\/?p=10251"},"modified":"2025-05-22T03:29:50","modified_gmt":"2025-05-22T07:29:50","slug":"getting-back-to-the-office-and-the-current-state-of-the-market","status":"publish","type":"post","link":"https:\/\/propy.com\/browse\/getting-back-to-the-office-and-the-current-state-of-the-market\/","title":{"rendered":"Getting Back to the Office and the Current State of the Market"},"content":{"rendered":"\r\n

Rogers Healy, CEO at Rogers Healy and Associates Real Estate join Propy\u2019s CRO, Joe Budelli and Gwyneth Iredale, the head of Propy\u2019s customer success team in this week\u2019s webinar. <\/h4>\r\n\r\n\r\n\r\n
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Rogers Healy, CEO at Rogers Healy and Associates Real Estate <\/strong>join Propy\u2019s CRO, Joe Budelli and Gwyneth Iredale, the head of Propy\u2019s customer success team to discuss how to put the safety of agents first when returning to the office. Also discussed are leadership tips for helping agents cope with a hot market, and the long-term outlook on the Texas real estate market.<\/p>\r\n\r\n\r\n\r\n

Background<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy has been in real estate for 40 years, having started in the business in college. He opened his DFW based company, Rogers Healy and Associates Real Estate in 2006 with the mission of wanting to change the way real estate was sold.\u00a0 That mission has grown and now he wants to change the way real estate people operate. At Rogers Healy and Associates Real Estate, they lead with kindness, humility and love, and they work hard. His success has been a combination of grit and faith.\u00a0<\/p>\r\n\r\n\r\n\r\n

Rogers Healy and Associates Real Estate is the largest independent brokerage in Texas, and 15th<\/sup> largest in the United States.\u00a0 The Fort Worth magazine ranks them as one of the 100 fastest growing companies in the DFW area.\u00a0 Dallas Business Journal and Dallas Morning News have voted Rogers Healy and Associates Real Estate the best place to work for 10 years in a row.\u00a0<\/p>\r\n\r\n\r\n\r\n

A passion for putting agents\u2019 safety first<\/strong><\/h3>\r\n\r\n\r\n\r\n

On March 11, 2020, Healy took the bold position to shut the office down, and sent the staff home with their computers. Keeping his people safe was his top priority, but it goes even deeper for him, as his wife is severely immune compromised.\u00a0<\/p>\r\n\r\n\r\n\r\n

He continues by saying that as a business owner, there isn\u2019t insurance coverage for something like a pandemic. He decided that he would do whatever he could to help his agents be protective of one another. At the end of the day, his responsibility as the CEO of a business is to mitigate risk.\u00a0<\/p>\r\n\r\n\r\n\r\n

Taking the approach to put safety first cost his business revenue, but while real estate is a valuable business, Healy doesn\u2019t feel it is essential. He states that people always come first, not paychecks.<\/p>\r\n\r\n\r\n\r\n

Preparing the office for return to work<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy explains that pre-COVID, the office space was crowded, and while there were opportunities for collaboration, there were also a lot of distractions.<\/p>\r\n\r\n\r\n\r\n

Healy states that he collaborated with Vari<\/a>, a Dallas based company (formerly called Varidesk) about how to retrofit the office space from an open floor plan to cubicles within the open floor plan.\u00a0 They took all the touch points in the office (ice machine, coffee maker, etc.) and removed them.\u00a0 All desk space is 6 feet apart with plexiglass that goes from floor to ceiling between each desk.\u00a0 As part of their intentional reopening, desk space can be reserved for up to two hours at a time with a desk reservation system called Skeddy.<\/p>\r\n\r\n\r\n\r\n

Masks are mandatory in common areas, and before anyone comes into the office, they have to sign a waiver. This is another way that Healy mitigates risk.\u00a0 When people are in the office, they are focused on work, and they feel safe because of the systems he has put in place for their protection and safety.<\/p>\r\n\r\n\r\n\r\n

All of his decisions on how to create a safe work environment for his team has cost money, but he has actually quadrupled his staff since June, and has tripled their office space since October. While most companies are looking to sublease, Rogers Healy and Associates is expanding.<\/p>\r\n\r\n\r\n\r\n

The impact of COVID on the social aspects of real estate<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy believes that real estate agents need to learn to network with intentionality. To be successful, agents need to be comfortable with self-promotion, and be able to introduce themselves to a stranger in a coffee shop. If an agent is not able to do this, they won\u2019t win a deal.\u00a0<\/p>\r\n\r\n\r\n\r\n

COVID has provided different perspectives on how to network.\u00a0 Healy states that agents have to figure out how to do things differently. If you can\u2019t network in person, then you have to do it online, pick up the phone, or connect on social media. You have to go back to basics and have genuine conversations with people.\u00a0<\/p>\r\n\r\n\r\n\r\n

Feedback from his agents<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy states that they have a very comfortable office environment, and welcome feedback and constructive criticism from the agents.\u00a0 His team knows that he cares about them, and they also know he wants to make as much money as possible.\u00a0 When the hard decisions are made, such as closing the office, he believes the right people will stay when they know that you care about them.\u00a0<\/p>\r\n\r\n\r\n\r\n

The people leading their online trainings are stepping into leadership roles and presenting information based on their success on the topic, and agents appreciate having more \u201cmeat and potatoes\u201d training instead of pep rallies.\u00a0<\/p>\r\n\r\n\r\n\r\n

Leadership advice for agents<\/strong><\/h3>\r\n\r\n\r\n\r\n

As a realtor, an agent wears a lot of hats, and the reality is anyone can open the door to a house and point out the features. As the saying goes, people don\u2019t remember what you said, they remember how you made them feel.\u00a0 Now more than ever, it\u2019s critical that agents be empathetic with their clients and prospects.\u00a0 Managing expectations is crucial in this hot market, but agents have to be genuine with their communications. Over-communicating with more sincerity will create a lasting career for agents.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

Healy shares that, <\/p>\r\n\r\n\r\n\r\n

\u201cReal estate agents are like therapists, and we have to be able to listen to our clients and handle the times they use us as a punching bag.\u201d<\/em><\/p><\/blockquote>\r\n\r\n\r\n\r\n

Helping agents cope with the pressure of bidding wars<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy explains that training and education are the keys to success during any transaction, but especially during bidding wars. He prides his brokerage on having an impeccable training program, and knows they\u2019ve taken every opportunity possible to train their agents to cope with the challenges and pressures of the industry.<\/p>\r\n\r\n\r\n\r\n

The agents who are prepared, educated, and proactive are going to maintain relationships and win the deals.\u00a0 He believes that education breeds confidence, and states, <\/p>\r\n\r\n\r\n\r\n

\u201cWhen you are confident as a salesperson, you\u2019re lethal. We want them to go out there and use those weapons every single day.\u201d<\/em><\/p><\/blockquote>\r\n\r\n\r\n\r\n

Agent motivation as they come back to the office<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy explains that some agents need the stimulation of being around other agents to stay motivated, but in the long run, those people won\u2019t succeed in this industry.\u00a0 He states that when he was a full-time realtor, he was in the business of making money. If he saw someone selling a $10 million property, he was going to sell an $11 million house. \u00a0 The agents who are self-motivated and don\u2019t need a push to get out of bed in the morning are the agents who will rise to the top.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

\u201cIron sharpens iron,\u201d<\/em> Healy states, \u201cand right now people need to go seek out iron.\u201d\u00a0\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

Expectations for the Texas market and Rogers Healy and Associates Real Estate<\/strong><\/h3>\r\n\r\n\r\n\r\n

Healy explains that Texas is a big state, but not that many people live there. He likens Texas to a modern-day Sim City, and says it is exciting to see the growth that is happening. The beauty of the Dallas-Fort Worth Metroplex is they have the infrastructure to expand, where cities like Atlanta, Houston, LA, or Austin don\u2019t, which results in terrible traffic. That\u2019s not an issue in Dallas.<\/p>\r\n\r\n\r\n\r\n

For his own company, his mission will remain the same as it has been since the first day he opened: Work hard, be different, and love everybody. He said the result of his approach of being the tortoise versus the hare, and keeping his head down and focused on work are the awards and recognition his company is getting now. With their different approach to selling real estate, they have become magnets for other people who also want to change the world.
He encourages people in real estate to stay the course. Don\u2019t let facts like there\u2019s twice as many realtors as listings right now get in your way. Healy states that, <\/p>\r\n\r\n\r\n\r\n

\u201cPeople like me make money off people that quit.\u201d<\/em><\/p><\/blockquote>\r\n\r\n\r\n\r\n

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Watch Episode #50 <\/a><\/div>\r\n\r\n\r\n\r\n
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Rogers Healy, CEO at Rogers Healy and Associates Real Estate join Propy\u2019s CRO, Joe Budelli and Gwyneth Iredale, the head of Propy\u2019s customer success team in this week\u2019s webinar. Rogers Healy, CEO at Rogers Healy and Associates Real Estate join Propy\u2019s CRO, Joe Budelli and Gwyneth Iredale, the head of Propy\u2019s customer success team to… Read More »Getting Back to the Office and the Current State of the Market<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[23,256,11094],"tags":[],"yst_prominent_words":[900,11743,11749,11752,11744,11751,11739,11742,11740,11747,11750,11753,11745,11754,11755,374,11748,11737,11741,11746],"class_list":["post-10251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agents","category-community","category-weekly-webinar"],"acf":[],"_links":{"self":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts\/10251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/comments?post=10251"}],"version-history":[{"count":1,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts\/10251\/revisions"}],"predecessor-version":[{"id":31493,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts\/10251\/revisions\/31493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/media\/10252"}],"wp:attachment":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/media?parent=10251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/categories?post=10251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/tags?post=10251"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/yst_prominent_words?post=10251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}