{"id":2705,"date":"2019-07-13T04:28:49","date_gmt":"2019-07-13T11:28:49","guid":{"rendered":"https:\/\/propy.com\/browse\/blog\/?p=2705"},"modified":"2019-07-24T06:45:02","modified_gmt":"2019-07-24T13:45:02","slug":"recruiting-and-retaining-real-estate-agents","status":"publish","type":"post","link":"https:\/\/propy.com\/browse\/recruiting-and-retaining-real-estate-agents\/","title":{"rendered":"Recruiting and Retaining Real Estate Agents"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/propy.com\/browse\/wp-content\/uploads\/2019\/07\/4.-Work-1-1024x5921.jpg\" alt=\"Recruiting and Retaining Real Estate Agents\" class=\"wp-image-2701\"\/><\/figure>\n\n\n\n<p>For real estate brokerages, success lies in\nthe recruitment and retention of quality agents. These professionals convert\nleads into clients, build the firm\u2019s reputation, and identify opportunities for\ngrowth. Competition for talent is intense, but there are ways to attract and\nretain standout performers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Recruit Great Agents<\/h3>\n\n\n\n<p>People are driven by more than money. Though\ncommission splits are important, top agents want a good office culture, too.\nThey prefer a collegial environment where they can learn from others\u2019\nexperiences and swap trade secrets. This sort of atmosphere can be created\nthrough thoughtful management and technology that enables teamwork.<\/p>\n\n\n\n<p>Software that facilitates collaboration, or\ngroupware, is especially important to millennials, who value the freedom to\nwork from home, a coffee shop, or whichever place is most convenient for their\nclients. It is wise to take their priorities seriously. The cohort already\naccounts for nearly&nbsp;<a href=\"https:\/\/propy.com\/browse\/wp-content\/uploads\/2019\/07\/most-popular-u-s-real-estate-areas-for-millennials\">half of all\nmortgages<\/a> in the United States.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Retain Top Producers<\/h3>\n\n\n\n<p>Of course, attracting talent is just the\nfirst step. It is equally important to retain good people. Losing an agent\nmeans more than kissing their clients goodbye. It also entails recruiting and\ntraining replacements, who may not measure up.<\/p>\n\n\n\n<p>Fortunately, there are tried-and-true ways\nof achieving loyalty. Effective managers offer ongoing training and education\nopportunities, encourage veterans to mentor newbies, and endeavor, whenever\npossible, to promote from within the firm. In addition, they know that the\nright software, and a willingness to spend on upgrades, can be as key to\nkeeping agents as it was to attracting them in the first place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Propy for Recruitment and Retention<\/h3>\n\n\n\n<p>Whether millennials, Xers, or boomers, real\nestate professionals value groupware, a solid CRM, or any other tech that\nsimplifies business. For this reason, brokerages that hope to recruit and\nretain top talent should have Propy on their radar.<\/p>\n\n\n\n<p>Propy\u2019s all-in-one&nbsp;<a href=\"https:\/\/propy.com\/browse\/transaction-platform\/\">Transaction Platform<\/a> leverages blockchain technology to automate much of the purchase and sale process. By switching high-cost middlemen for blockchain-based smart contracts, the platform increases security and transparency while reducing costs and time to closing. Propy provides a better experience for agents and clients alike. In this way, it is one of the best recruitment and retention tools around.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=nXzHxw-ItFo\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For real estate brokerages, success lies in the recruitment and retention of quality agents. These professionals convert leads into clients, build the firm\u2019s reputation, and identify opportunities for growth. Competition for talent is intense, but there are ways to attract and retain standout performers. How to Recruit Great Agents People are driven by more than&hellip;&nbsp;<a href=\"https:\/\/propy.com\/browse\/recruiting-and-retaining-real-estate-agents\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Recruiting and Retaining Real Estate Agents<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[23,8331],"tags":[110,5904,6711,27],"yst_prominent_words":[900,1080,810,380,8119,1644,1454,392,941,2852,847,7368,8116,8115,1227,8117,2793,8118,1009,499],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agents","category-resources","tag-business","tag-new-tech","tag-proptech","tag-real-estate"],"acf":[],"_links":{"self":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts\/2705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/comments?post=2705"}],"version-history":[{"count":0,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/posts\/2705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/media\/2701"}],"wp:attachment":[{"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/media?parent=2705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/categories?post=2705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/tags?post=2705"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/propy.com\/browse\/wp-json\/wp\/v2\/yst_prominent_words?post=2705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}