As it has over a billion active users, Facebook is crucial for every real estate business. It is too lucrative to ignore. It is also free, unless you use paid advertising. There are many ways to use Facebook to boost your real estate business.
Facebook Live
Marketers now understand that video is better than text. A picture tells a thousand words. Facebook Live offers you the ability to tell your unique story, in a much better way. A live video of your real estate business property is much better than static text. In addition to live streaming, it allows you to use images and charts to deliver information. Customers love statistics, and they also love visual elements. Combine the two for a winning formula.
Networking for Real Estate Business
Facebook is also an ideal place to connect with other businesses and to form groups. The social media outlet offers great opportunities to form business relationships. It might not be as effective as LinkedIn and other platforms in this regard, but it still confers huge benefits. Remember to join groups that are in your niche, as you can be surprised at what others have to offer.
Paid Advertising
Many real estate business marketers are not using the platform and its paid advertising model. It might take some time to get familiar with it. However, Facebook paid advertising is incredibly powerful. There is a niche out there for any real estate business. Moreover, you can use it to identify your top clients with advanced tools.
Customer Feedback
There is a lot of potential to gather feedback from customers who use the platform. The best real estate business models are based on effective customer feedback. You can post questions to find out what they need. Additionally, it is ideal for testing out new strategies. Businesses can even use it as a customer support tool, offering their customers a much more personal experience.
Because of Facebook’s sheer power, every business should be using the Facebook social media tool. There are so many ways that it can boost your business.
