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What Does a Cloud-Based Real Estate Brokerage Need?

Cloud-based brokerages are beginning to take off and it’s easy to see why. Being able to sell a property from anywhere you can connect to wi-fi is a great way to reduce costs and increases your potential client base.

But the biggest problem with cloud-based real estate is that technology hasn’t quite caught up to its needs and there needs to be a rapid evolution to cater for the next generation of brokers. Propy is part of this evolution

If you’re already a broker, you may be on the lookout for new ways to help you embrace the future of cloud-based real estate. You may be surprised to find that a lot of the infrastructure already exists. Let’s have a look at the areas where cloud-based technology is already in place and how it can be utilized for your needs: 


The sheer number of marketing outlets available to real estate agents makes it incredibly time-consuming to look through each in turn to find the one that is best for you. But there are ways to automate some or all of this process. Platforms like Amarki allow you to manage all your real estate marketing platforms in one place as well as delivering marketing via automation. If you use Facebook in your real estate marketing, then Evocalize is another great tool to maximize your impact on the platform.

Customer Relationship Management (CRM)

Keeping track of leads, contacts, and customers is essential for closing real estate deals. Keeping track of all the information required to be efficient can be incredibly difficult. Without a good Customer Relationship Management (CRM) system, essential communication with clients can fall through the cracks. What a CRM allows you to do is manage client details and communication easily and seamlessly. Salesforce is a particularly well-suited CRM system for all modern broker needs.

Transaction Management and Document Storage

Speed, security, organization, and affordability are all vital for any transaction management and document storage platform. For years real estate professionals have turned to SkySlope and Dotloop for their needs. But there is a better solution on the market in the shape of Propy. Propy uses blockchain technology to facilitate transactions and keep data stored securely. It allows all parties in a transaction to engage with one another under a single digital umbrella in an effortlessly seamless way.

And finally…

The real estate industry is in the process of changing fundamentally. New technologies and processes are tearing up the traditional realtor’s rulebook and increasing client expectations of what you can deliver. To really get ahead in this ever-changing industry you need to make the most of the best tools available to you. Propy falls into this category and is essential to any savvy real estate business.

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