Eric L. Cruz
CRO at Propy
We just wrapped a 14-city roadshow. Hundreds of agents, brokers, and title pros across the country, in rooms big and small, all telling us roughly the same thing.
Now that the spring leg of the Roadshow is officially wrapped, it is time to share what we saw, what we heard, and where we are going next.
Why we did this
Three reasons:
- • Meet the best local title operators in the country, face to face, in their own markets.
- • Show real estate professionals what agentic AI actually looks like in a live closing.
- • Open the door to the next wave of acquisitions and partnerships that will scale Propy’s $100M rollup nationwide.
Where we went
Texas first. Dallas, Houston, Austin, San Antonio. Then Tennessee for Knoxville and Nashville. Out west to Las Vegas, Orange County, and San Diego. Wrapped up in Pittsburgh, Detroit, Grand Rapids, Seattle, and LA.
Some events were standing-room-only in-person masterminds. Others ran as webinars and CE courses to warm up new markets before our team arrived on the ground. That mix turned out to matter more than we expected.
What everyone wanted to talk about
Across all 14 cities, the same questions came up over and over:
- • What does AI in a closing actually look like?
- • How can we use it to automate the busywork, spend less time on paperwork, and more time with clients?
- • Where is all of this going next year?
Let me take them one at a time.
What AI in a closing actually looks like
When most people hear “AI,” they think chatbot. That is not what we are doing.
What we showed on stage is software that does the work for you. It opens the file, fills the contract, sends the disclosure package, chases the lender, flags what is missing, and only pings you when something actually needs your eyes on it.
You know the parts of your job that drain you? The retyping, the chasing, the “did anyone send this yet” emails? That stuff is going away. Not in five years. Now.
The agents who got it left the room thinking about their business differently. The ones who didn’t, well, they will be doing it the hard way for another year.
How to actually use it to get your time back
This is the question I got asked the most. And the answer is simpler than people expect.
The hours you are losing every week are not going into selling. They are going into the same handful of tasks, over and over:
- • Retyping client info into the fifth different system.
- • Chasing signatures and follow-ups.
- • Coordinating between all parties.
- • Writing the same status update email for the tenth time today.
That is the layer we are taking off your plate. Not the parts of the job you love. The parts you would gladly hand off if you could.
The agents in our rooms who are already running this way are not working fewer deals. They are working the same number of deals with half the admin, and using the time they got back to actually be in front of clients. That is the whole point.
If you are spending more time on paperwork than people right now, you are doing it backwards. And you do not have to.
Where this is all going
Closings get faster. Back offices get smaller. The gap between the agents who adopted early and the ones still hoping it will all blow over gets a lot wider.
One more thing
If you have been around this business for more than a few years, you probably know a title company owner or two. Maybe someone you have closed a hundred deals with. Maybe someone running a great shop quietly for twenty years who is starting to wonder what comes next.
That is who I want to talk to.
We are buying and partnering with the best title agencies in the country right now. Not the loudest names. The ones with real reputations, real local relationships, and teams that want to grow without burning out.
If you introduce me to someone who fits, and it turns into a deal, you get equivalent of $10,000 in $PRO. One email. One text. That is all it takes.
Just email us directly at eric@propy.com
Thanks to everyone who came out, asked good questions, and pushed back on the parts they disagreed with. That is what made these rooms what they were.
The Roadshow is wrapped. We are not. See you in the next one.
— Eric L. Cruz,
CRO, Propy
