The success of any company directly depends on the company’s employees, and the same rule undoubtedly applies to real estate brokerages. For a brokerage firm to succeed, it must be able to attract and retain talented real estate agents effectively. The advantages of having a skilled real estate agent in your workforce are apparent. Capable real estate agents will generate more sales, which will ultimately mean a positive impact on your company’s bottom line. However, attracting and retaining high-quality real estate agents can prove to be difficult for brokerage firms, and a key point of differentiation is technology.
A Man Is Only as Good as His Tools
There is the saying that “a man is only as good as his tools,” and this could not be truer in the context of this discussion. Good real estate agents are often held back either by the lack of appropriate technological tools at their brokerage firms or the need to use technology that is too complicated. It should not be the case, as well-utilized technology can prove to be an excellent aid to increase brokerage firm productivity. Talented real estate agents who have access to high-quality tools will be more productive, and they will be able to close deals much more quickly. One such piece of technology that brokerage firms could use to capture these benefits is blockchain technology.
Blockchain Technology to Transform the Property Buying Process
Blockchain technology is an emerging piece of technology that promises to transform the property buying process. The secure and transparent nature of blockchain means that the deal process is one that can be made much smoother and more straightforward.
Propy is a blockchain-based real estate platform that allows individuals to quickly and easily buy and sell real estate. With Propy, real estate agents have access to a best-in-class transaction management platform that will result in faster deals. A combination of tailored training programs and 24/7 support also ensures that agents at your brokerage will be able to get the best out of the platform. Equipped with Propy, your brokerage firm will be able to attract and retain high-quality agents easily.